The goal was to design a fire extinguisher for a pet store, and I chose to focus on one that sells fish. My iteration process began with sketching shapes and forms that expressed the idea of an aquarium; a lot of early ideas were based on fish, fish tanks, and devices that looked like they belonged in the water.
I focused on a split top-bottom symmetrical form as I moved into model making, but my first attempts were either too boxy or too organic, and veered too far into sci-fi territory. I eventually found my most promising direction when I began abstracting the general shape of a fish into an angular yet streamlined form.
The final design came through refinement of proportions and angles and the reduction of all surface details. The result was a clean, utilitarian fire extinguisher with a defined aquatic shape that would look at home next to tanks full of fish.